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The Final Play - Into the Market
內容大綱
In the Third Edition of Winning at New Products, published by Basic Books and distributed by Perseus Books, Professor Robert Cooper of McMaster University demonstrates why consistent product development is vital to corporate growth and explains methods for maximizing the chances of success. Chapter 10, "The Final Play-Into the Market," is the last of six chapters on the implementation of the author's Stage-Gate, a process for driving new products to market successfully and quickly. The chapter addresses topics such as defining a target market, positioning the product, and establishing a value proposition for the product.