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A Product Innovation and Technology Strategy for Your Business
內容大綱
In the Third Edition of Winning at New Products, published by Basic Books and distributed by Perseus Books, Professor Robert Cooper of McMaster University demonstrates why consistent product development is vital to corporate growth and explains methods for maximizing the chances of success. The book's final chapter -- Chapter 12, "A Product Innovation and Technology Strategy for Your Business" -- deals with strategy. The author look at how the tactics of new product process fit into the larger picture, addressing the following questions: In which arenas should you play the game? How should you enter each arena? How should you allocate your resources? What strategic or key initiatives should you undertake?