Using Pull to Change the World

The Power of Pull, written by John Hagel III, John Seely Brown, and Lang Davison, all of the Deloitte Center for the Edge, is a seven-chapter book published by Basic Books/Perseus Books Group. The subtitle is: How Smart Moves, Smartly Made, Can Set Big Things in Motion. Roughly the first half of the book discusses the concept of pull: the ability to harness the power of networks, drawing out people and resources as needed to address opportunities, and participating actively in a flow of knowledge rather than simply possessing knowledge. Pull helps access people and resources when required, attract people and resources that are relevant and valuable, and achieve personal potential more effectively by pulling from within the qualities of performance that success demands. The second part of the book explores how pull can be put into practice at the individual, institutional, and societal levels. In the seventh and final chapter, the authors discuss the implementation of pull in the broadest economic and social environments. The authors focus especially on the concept of "shaping strategies" - galvanizing statements about the future of a market, an industry, or a broad social arena, that say how tomorrow will be different from today and how everybody will be better off thereby - and on increasing the flow of participation by people and resources toward a common goal.

• Psychology and neuroscience
• IT management
• Economic forecasting
• Organizational behavior
• Government policy and regulation
• Organizational change
• Strategy formulation
• Resource allocation
• Social media