學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Tata Consultancy Services: Selling Certainty
內容大綱
This case provides an opportunity to examine the growth of offshore services from the perspective of India's oldest and largest IT services firm. Focusing on Tata Consultancy Services (TCS) at this stage of its development offers a window into the process of upgrading within a sector that historically competed based on low prices, as TCS aspires to compete also on a promise of superior quality. The case also provides an opportunity to discuss the international expansion of emerging market-based companies and the shifting geography of the IT services industry in the context of TCS's expansion in Latin America and Western IT services firms' expansion in India.