個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Learning to Play in the New "Share Economy"
內容大綱
An established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad.