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How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo's CEO
內容大綱
PepsiCo's CEO Indra Nooyi believes that each PepsiCo product must engage customers so directly and personally that they fall in love with it. So in 2012 she hired renowned designer Mauro Porcini as PepsiCo's first chief design officer. What Nooyi calls "design thinking" now informs nearly everything the company does, from product creation, to the look on the shelf, to how consumers interact with a product after they buy it. HBR Editor in Chief Adi Ignatius interviews Nooyi about how she transformed the company's strategy, its products, and its organizational culture by placing design at the center. The article also includes a sidebar, written by Mauro Porcini, called "How Design Can Thrive."