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Would Vegan Offerings Dilute Our Brand? (Commentary for HBR Case Study)
內容大綱
The founders of Protein Power Plates--a company with the slogan "Let's meat!"--contemplate adding plant-based burgers to their menu. This fictional case study by Lena G. Goldberg and Michael S. Kaufman features expert commentary by Lynn Blashford, Scott Uehlein.