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Managing Creativity
內容大綱
Creative enterprises bring together contributions from of a wide variety of individuals, making the effective management of creativity a key focus for such organizations. Managers face two serious challenges in increasing the creativity of their organizations, says the author: first, the cost of investing in creativity is immediate, while the benefits often won't be apparent for a long time; and second, the demands of day-to-day operations often push creativity aside. It is up to managers to recognize the strategic importance of creativity and keep it front and center. The author provides six strategies for building creative organizations along with tips for both hiring and managing creative people. Along the way he shows that the challenge before us is much broader than encouraging innovation: it lies in cultivating a creative approach and curiosity in life and work, challenging and testing our current mental models, and engaging in active experimentation with new mindsets and approaches.