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Blurring the Lines: Why It's Time to Rethink Marketing
內容大綱
The time has come to develop new mental models that reflect the complex inter-linkages between modern consumers and business. The lines between consumer and industrial marketing are blurring in five important ways, including the blurring of B2B and B2C marketing and the blurring of value chains. The author describes each, along with the implications they contain for bridging disciplinary silos and rethinking our approach to the roles of market research, customer experiences, metrics and dashboards.