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Innovation and Learning in Teams: The Challenges=the Benefits
內容大綱
The design and production of new products and services is an endeavor that calls for the skills and experience of interdisciplinary teams to get the job done. Yet, as a half-century of research makes abundantly clear, teamwork is difficult. The competing viewpoints that promote creative ideas and sound decision-making can also lead to conflicts that waste precious time and erode relationships. The authors present five key challenges faced by new product development teams and describe how these very challenges can lead to positive outcomes such as project management skills, broad perspectives, expanded networks and boundary-spanning skills.