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The Ingenuity Imperative: What Big Data Means for Big Business
內容大綱
Big data' is hailed as the next mega-problem for business, and rightly so, says the author. He argues that business has to solve two different sets of problems here: prediction problems (what will happen if we do this?) and optimization problems (what is the best way to get this to happen?) Intelligence is not enough to tackle these issues, he says: big data requires ingenuity. He defines 'the ingenuity effect' and shows that it entails three key skills: modeling, coding and sensing.