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The Global Mindset: A New Source of Competitive Advantage
內容大綱
Across industries, businesses are globalizing at a remarkable rate. However, the authors argue that there is a severe shortage of executives and managers who are capable of seizing all of the available opportunities. Based on their research at the Thunderbird School of Global Management, they define 'the Global Mindset' and its three components: Global Intellectual Capital, Global Psychological Capital and Global Social Capital. They then describe how to choose between finding people with this mindset or growing a global mindset, and the steps involved in each.