Putting Artificial Intelligence to Work

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Despite the increase in AI-enabled applications, significant adoption of AI in business remains low: According to a survey by the Boston Consulting Group, only 1 in 20 companies has extensively incorporated AI. Nevertheless, every industry includes companies that are ahead of the pack. The authors-all senior BCG consultants-present a wide variety of uses, from marketing to operations to support functions, that demonstrate just how effective AI can be in creating value.
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