Thought Leader Interview: Rita McGrath

內容大綱
The high degree of change in today's environment demands that organizations adapt their strategy to new situations much more frequently than ever before. Yet in a world of 'transient advantage', too many companies are obsessed with traditional industry analysis and continue to define their most important competitors as the other companies within their industry. In a wide-ranging interview, the author shows that this is a very dangerous way to think about competition right now. In more and more markets, we are seeing industries competing with other industries, business models competing with other business models - even within the same industry - and entirely new categories emerging. She describes the new mindset required to thrive in an age of transient advantage, explaining the roles of 'continuous reconfiguration', healthy disengagement and more.
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