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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Changing Behavior for Good
內容大綱
Our life outcomes are powerfully determined by seemingly trivial, repeated acts. Our health, for example, depends on thousands of daily choices-to eat well and exercise regularly, to avoid smoking, and to take medications as prescribed. Yet 40 percent of premature deaths each year result from suboptimal behavior. The authors argue that the most promising avenue for making behaviour change 'stick' is to take proactive steps to change our habits. They provide advice for achieving this by 'targeting the situation' and 'shifting cognitions'. In the end, they show that there is an enormous untapped opportunity at hand to enable sustained improvements in daily decisions on a collective level.