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Turning Disruption Into Opportunity: How to Unleash Trapped Value
內容大綱
Disruption is no longer a once-in-a-career problem to be dealt with. It's a constant cycle. Technology is increasingly creating the tools your competitors - incumbents and entrepreneurs alike - are using to build new digital products and services that target and release latent demand and serve unmet needs. The authors, senior leaders at Accenture, call that potential revenue 'trapped value' - and they argue that if you don't get to it before others, you may find not just your future growth disrupted, but your current business as well.