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The Value of Personal Relationships in a Digital World
內容大綱
No one would argue that that online and mobile banking have transformed the financial services industry. Tech-savvy customers welcome online banking for its convenience, and banks view it as a way to increase efficiency. But the author argues that despite the rapid growth of digital tools and solutions, personal relationships remain critical in the financial sector. She describes her research findings, which indicate that there are hidden costs to abandoning personalized banking relationships - and that such relationships between borrowers and lenders can benefit both parties.