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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
The Politics of Business: A Playbook Emerges
內容大綱
Conventional wisdom has held that business should keep a low profile on divisive political issues. Why risk drawing the ire of politicians, pundits, customers, shareholders or employees by wading into non-business concerns? And yet 72 per cent of Walmart customers now expect it to 'take a stand on important social issues' and 85 per cent agree that it should 'make it clear what values it stands for.' The paradigm is shifting, and in today's world, business leaders need to have expertise on both 'the gridiron' and 'the pitch'. The authors provide a 'playbook' for navigating this new territory, which includes empowering your team to communicate, adopting a readiness posture and playing the long game.