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Strategic Foresight: How to Think Like a Futurist
內容大綱
Navigating the chaos that characterizes periods of rapid change demands tools that prepare an organization for an uncertain future. So says the founder of the Institute for the Future, who shares several 'tools of the trade' that she uses with clients to help them navigate uncertainty. Leaders must also know the difference between trends and fads, and weak and strong signals. Her 'tools of the trade' are invaluable because, as she notes, "Accounting data, competitor intelligence and consumer research covering near-term needs can be accurate and useful in the present, but they are often unreliable predictors of the future."