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Measuring Digital Innovation: A Framework
內容大綱
In the digital era every organization must continuously adapt to keep up with changing customer expectations, new digital competition and business models made possible by emerging technologies. For an established business, this means innovating within your core business; but it also means innovating beyond your core-testing new offerings in pursuit of new customers and revenue models. The author presents his four-part framework for making digital innovation a reality: problem validation, solution validation, product validation and business validation. In the end, he shows that digital innovation that grows your business can only happen with effective innovation measurement throughout the process.