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Disney in a Digital World (D): A Digital Decade? Disney in 2003 and Beyond
內容大綱
Examines the challenges and opportunities that entertainment conglomerate Disney faces as it tries to commit itself to embarking on a "Digital Decade" in 2003. The company has built its business models largely around analog distribution technologies. Although the company has had a difficult time in the past few years, it still generates a tremendous amount of cash.