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- General Management
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最新個案
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- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
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- Building an AI First Snack Company: A Hands-on Generative AI Exercise
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- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
AT&T China (A)
內容大綱
An agreement signed in 1993 allowed AT&T to re-enter the Chinese telecommunications equipment market. Bill Warwick, the CEO of AT&T China, faces three interrelated challenges in building a business there. The first is how to compete with established, lower-cost rivals in a market with fierce price competition. Second is how to achieve coordination among AT&T's very independent business units to serve the Chinese market. Third is what role to take in the debate about linking renewal of China's most-favored-nation status to its human rights record. In the background is the issue of whether AT&T ought to be in China.