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Xiaomi Inc. in 2018
內容大綱
The case describes Xiaomi's IPO application in 2018, which sheds light on the company's finances and indicates a rebound from declining sales two years ago to a period of strong international growth. It also reveals Xiaomi's revenue and profits from Internet services such as advertising and gaming on its MIUI user interface. Additionally, the case shows Xiaomi's performance on the global smartphone market, showing a good year-over-year growth as well as a maintained leading role in India market. On a way to become an "innovation leader", Xiaomi faces challenges such as the management of ecosystem partnership, and the global expansion especially into the high-stakes U.S. market.