個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Zipline: Lifesaving Deliveries by Drone
內容大綱
The purpose of this case is to look at Zipline's product market fit. The case examines how the Zipline team evaluated which market segments to consider next as they looked to expand beyond Ghana and Rwanda. Students will also be introduced to various go to market strategies that were used to address this target market. Students will also gain an understanding of the challenges a company faces to ensure product market fit.