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Lloyds Banking Group: Digital Transformation
內容大綱
This case describes the transformation of the UK's oldest financial services franchise from a product-aligned and brick-and-mortar traditional banking institution to a customer-aligned and digital-first technology organization. The case parallels Lloyds' business transformation with the growth of its digital-focused Transformation division - which commenced as a small hundred-person task force and ultimately grew to comprise one third of the bank's 70,000 employees.