個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Designing Global Strategies: Comparative and Competitive Value-Added Chains
內容大綱
This is an MIT Sloan Management Review article. Shows how the value-added chain can be used to analyze sources of international strategic advantages. The author argues that it is essential to draw a distinction between competitive and comparative advantage. He looks at structural shifts in the world economy and argues that they reflect changes in comparative advantage. The impact of these changes leads to only a few choices for the firm facing import competition and possessing no competitive advantage. If the global advantages acquired by international participation are not sustained, competition reverts to domestic competition among firms with different national names.