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Creativity in Decision Making with Value-Focused Thinking

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This is an MIT Sloan Management Review article. Conventional approaches to decision making focus on generating and evaluating alternatives. According to the author, however, alternatives are relevant only as means to achieve values. Values, not alternatives, should be the primary focus of decision making. Describes "value-focused thinking," which involves clearly defining and structuring your fundamental values in terms of objectives and using these objectives to guide and integrate decision making. Presents techniques for creating better alternatives for your decision problems and for identifying more appealing decision opportunities than those that confront you. Relevant both to organizational and personal decisions, these ideas are illustrated by their application at Conflict Management, Inc.
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