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A Data-Driven Approach to Customer Relationships: A Case Study of Nedbank's Data Practices in South Africa
內容大綱
This is an MIT Sloan Management Review Article. South Africa's Nedbank is a leader in its market - but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: use the extensive transaction data the bank collects to help customers improve their service.