個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
A More Profitable Approach to Product Returns
內容大綱
A relatively small number of purchase and return metrics can accurately predict customer profitability -and the likelihood of policy abuse. By using analytics to identify the few customers who cost the company the most money by abusing return policies before they make their next purchase, companies can prevent abusive returns, avoid PR disasters, and boost their profitability.