個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Promise of Targeted Innovation
內容大綱
The biggest consumer goods companies shell out more than $1 billion a year for R&D but lately have seen no appreciable impact on their sales. That's troubling for companies whose growth has plateaued in recent years. In contrast, some smaller competitors that spend less on R&D - but do so more shrewdly - have seen a significant boost in sales. In this sector, innovators needn't bet big to reap returns.