個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
10 Principles of Modern Marketing
內容大綱
Mastering technology is not the only criteria for success in the modern marketing era - the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches.