個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Competing on Customer Outcomes
內容大綱
Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically enhanced revenue models. Adopt one to better align your company's success with your customers satisfaction.