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Business Scents: The Rise of Digital Olfaction

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Businesses have lacked robust tools to detect, measure, and manage smells in a scientific way until now. Two emerging branches of digital olfaction technology one focused on the digital detection and analysis of different odors, and the other on the digital transmission and re-creation of smells could potentially revolutionize a range of industries. The authors outline a variety of use cases for olfactory technologies, along with actions businesses can take to capitalize on them.
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