個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Think Globally, Innovate Locally
內容大綱
Digital globalization is transforming innovation in multinationals, but opposing localization forces, such as trade restrictions and nationalism, are limiting the portability of digital assets and raising innovation uncertainty and risk. This creates a challenging context for multinationals. To meet the challenge, they can use four approaches to better calibrate the connectivity of their innovation sources and assets.