個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
How Smart Products Create Connected Customers
內容大綱
Leaders of companies anchored in traditional value chains can drive growth by transforming their existing customers into digital customers. Digital customers' interactions generate streams of data that can be used to create fresh revenue and expand the scope of product and service businesses. To achieve this, however, leaders must shift strategic priorities and develop new marketing, business, and revenue- and profit-generation models.