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SimpliFlying: Making a Great Idea Take Flight (A)
內容大綱
Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision for his company. SimpliFlying was founded in March 2008, and was originally a blog which commented on issues in marketing aviation. After thinking about how he could find a niche for his business, Nigam decided to sell his company's services by combining the three pillars of aviation, marketing and technology through social media. However, he recognised that he still needed to decide on the long-term positioning of the company - should SimpliFlying focus on strategy consulting, strategy execution (agency) work, or both? At the same time, Nigam's company was also receiving calls from hotels to help them with branding projects. Nigam needed to make a decision.