個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Technical Note: What is Marketing?
內容大綱
This technical note explores the concepts of marketing as a ploy, promotion and position. To build a sustainable business, where customers return and spread positive word of mouth, one must satisfy customers as well as ensure an adequate profit margin for the firm. This is simpler said than done. From this perspective, marketing is fundamentally about seeking a unique competitive position in the industry for the firm's offer.