Citizen Sports Network: Evolving the Product and Business Model

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Founded in April 2004 by a former sports agent and a famed blackjack player from MIT, PROTRADE offered an Internet-based stock market for athletes. The start-up company utilized sophisticated algorithms--which were substantively derived from a book and its protagonist--to compute the value of athletes' performance. PROTRADE was targeting primarily two markets: the online sports content market and the fantasy sports market. Tracks the company's progress from idea to launch and focuses on its strategic alternatives for generating revenues.
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