個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Balancing Valued Tradition With Innovation
內容大綱
Companies with a strong legacy and established brand face the quandary of maintaining their loyal customer base while appealing to an evolving market. An empirical study of audience responses to operas that have been reinterpreted to appeal to modern tastes provides lesson for how to leverage a historically strong brand to reach new customers, without alienating loyal fans.