個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Why Text-to-Image AI Requires a New Branding Mindset
內容大綱
Text-to-image generative AI tools let any consumer become a designer. In this new landscape, consumers and brands like Heinz and Coca-Cola are cocreating campaigns. Brand managers must shift from guarding brand identity to enabling customer participation â€" which entails seizing opportunities and navigating risks. The authors offer advice on creativity, control, and how to experiment safely.