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What Successful Brick-and-Mortar Retailers Get Right
內容大綱
At a time of struggle for brick-and-mortar retailing, some brands have successfully drawn foot traffic to stores. These companies deliver value that isn't easily replicated in the online channel, curate memorable shopping experiences, and reward shoppers for visiting. Consider lessons learned from using five tactics, such as sensory experiences and escapism, to convince shoppers to visit.