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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
EcoMatcher: Daring to Make a Difference
內容大綱
This case tells the story of Bas Fransen, who evolved from a senior executive at Fortune Global 500 companies to founder of EcoMatcher - a socially responsible enterprise planting trees for planet and profit. This story has two particularly interesting themes. This case focuses upon the human side of the story: how a corporate baron overcame the skepticism of his friends and colleagues, giving up his economic perks and social status to find a more meaningful career as a social entrepreneur. Its companion case (EcoMatcher: Beyond the Triple Bottom Line, USTXXX) focuses upon the end result: EcoMatcher as a truly socially responsible enterprise with a profitable and scalable business model.