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- Teaching & the Case Method
最新個案
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Cathay Pacific (B): Implementing an Integrated e-Freight Solution
內容大綱
This case is designed as the second part of a two-part case study on Cathay Pacific's cargo operations, but it can be used separately on a stand-alone basis. The objective of this case is to demonstrate the implementation process of e-freight solution at Cathay Pacific, which involved multiple stakeholders along the air cargo supply chain in multiple countries. Students are expected to step into the role of the cargo service manager in charge of the implementation project, and come up with a detailed plan to resolve the issue.