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- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Amway China: Arduous Road to Success (A)
內容大綱
Case (A) of this two-part case study describes the trials and tribulations of the protagonist Eva Cheng, Chairman of Amway (China), in her attempts to establish and to develop her company's direct sales operations in the burgeoning China market in the 1990s. Along the way, she is stymied by the passage of a State Council ban against direct selling, which affected the whole industry.