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759 Store: Returning to Its Competitive Roots?
內容大綱
This case traces the journey of 759 Store, a chain store selling groceries and snacks in Hong Kong, from its inception in 2010 to 2019. After many years of rapid expansion, it began to experience difficulties amid a deteriorating retail business environment in Hong Kong. Management would need to rethink its business strategy and make major changes to turn the business around.