個案資料
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Ampersand Bookstore and Cafe (B): Challenges & Opportunities for Growth
內容大綱
This case study, a companion case to "Ampersand Bookstore and Café (A): Surviving the Bookstore Apocalypse" (HBP Product ID: ST90), extends the main case (A) by taking the Ampersand story further. While the main case focused mainly on how Ampersand had previously succeeded, this companion case examines how the protagonist might continue to grow and expand the business. Thus, it is suggested to be taught as an extension to the main case (A).