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International Pizza House in Brazil
內容大綱
This case centers on the decisions a key executive must make to restore the image and profitability of his multinational pizza franchise in Porto Alegre, Brazil. The case contains information on franchising in Brazil and background information on both the franchiser and franchisee (disguised). In addition, the student is given information about Brazil; Brazilian dining habits and preferences with specific regard to pizza; information on competitors; and key aspects of IPH's marketing strategy and operations. .