個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Ferrari: Valuing the Prancing Horse
內容大綱
Ferrari - the prancing horse - had opened at the top end of its target price range - $52 per share in the U.S. - raising nearly $1 billion for Ferrari's owner, Fiat. Like most IPOs, the share price of RACE (the ticker symbol for Ferrari), settled in the weeks following the launch. But now many analysts and mutual fund managers were all asking the same thing: was Ferrari a promising equity or simply another of the equity eye candy IPOs to hit the market in recent years?