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CEMEX and the Rinker Acquisition (A)
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CEMEX S.A.B. de C.V. (NYSE: CX) - Cemex - had made a name for itself in the global marketplace for two things - excellence in execution and rapid growth through acquisition. In an era in which globalization was a practice for multinational firms calling highly industrialized countries home, Cemex broke the mold. It was a multinational player calling a lower income country, Mexico, home. Led by Lorenzo Zambrano, the grandson of the founder, Cemex had followed a rapid growth trajectory through repeated acquisitions. Now, in 2006, it was once again on the prowl, stalking the Rinker Group of Australia. But Rinker was not for sale.