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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Cheetah Mobile: Cross-Cultural Clashes Within a Technology Company Born Global
內容大綱
As a Chinese technology corporation founded in 2010, Cheetah Mobile (CM) formally launched its overseas strategy and entered international markets in 2012. As a born-global firm, CM moved forward along the path of internationalization and achieved success in international markets soon after its establishment. The case illustrates how CM faces and solves cross-cultural conflicts.